COORS WHISKEY CO
150 YEARS OF BEVERAGE EXCELLENCE
A DEDICATION TO QUALITY AT EVERY STEP
FIVE GENERATIONS OF
The inspiration that would lead to the launch of Coors Whiskey Co. began over 20 years ago during a brief conversation with my father as we drove into the Golden Valley where the Coors brewery sits. Having personally enjoyed whiskey and seeing a clear link between brewing and distilling (as whiskey production starts with a brewer’s beer), I asked my dad, “Why don’t we make whiskey?”, to which he replied without taking his eyes off the road, “Because we’re good at one thing, and that’s beer.” Now you might think that response would be the end of the story, but as much as I love beer and always will, I’ve had a long-standing passion for whiskey, whether it’s link to beer production, or the unlimited number of variables along the process providing an endless learning curve.
Two decades later, my dream to create my own unique blend would be born from an extensive period of countertop blending in my own kitchen, where surrounded by graduated cylinders, whiskey samples, including some made with Coors malt, and water from the Rocky Mountains of Colorado, I developed the foundation of our first blend. From there, we partnered with some of the best talent and palates in the industry to finesse the blend and introduce the first offering and award-winning product from Coors Whiskey Co, Five Trail Blended American Whiskey. And we’re proud to keep bringing you whiskeys that we love to share as much as enjoy. Read More
FOUNDER, COORS WHISKEY CO.